At Arvida Labs I focused on marketing and building B2B relationships that pushed the business forward. My role was to help position Arvida as a leader in the hemp market by highlighting our commitment to education, compliant and transparent products as well as social responsibility. I worked with the team hands-on to capture content in the lab and document our products and processes.

I also worked on creating educational resources that guided partners through product development and brand strategy, making sure we were not just a manufacturer but a trusted source of knowledge in the space.

Direction on Blog Content & Visuals

Product Documentation