I first joined Mellow Fellow as a packaging designer, helping shape the look and feel of the Mellow Fellow Wellness line. From there my role expanded into the digital side, where designed and built several other internal brand's websites.
Eventually, I redesigned the Mellow Fellow website to reflect the full product range and create a smoother experience that matched how customers actually shop.
In addition, I traveled to trade shows across the country to establish the product organization and display methods for the Mellow Fellow the trade show booth.
That work led into working with a developer to design and build
AlphaBrands.one, a wholesale distribution platform for Mellow Fellow and a number of other brands.
Today my focus has expanded further as I work with Arvida Labs on B2B marketing strategy, connecting product innovation with the businesses that bring it to market.
Mellow Fellow Wellness
Brand Development and Packaging Design Assistance and Website Design
I worked with the design team at Mellow Fellow to create a new line of products meant for sleep, focus, fitness and overall wellness.
Mellow Fellow Website
- Redesigned UX flow and menu structure
- Re-organized product lines and on-page highlights
- Added promotional space/capabilities
- Added educational features on cannabinoids and cannabinoid blends
- Added a product quiz
- Redesigned compliant lab test results/COA page (shows over 300 SKUs in less than three clicks)
These changes have enabled the brand to continue to maintain its authority as a leader in the hemp space with an an innovative web presence and steady growth of online sales of compliant hemp products.
