GreenForce is a cannabis industry staffing agency based in Portland, Oregon. They contract with cannabis companies to provide licensed temporary employees at cultivation and processing facilities in the Portland area.
I managed all social media accounts for GreenForce from September 2016 to May 2017.
Developments include:
- An overall direction for content
- Curating some content and producing original content
- Recurring branded post styles
- Brand-originated hashtag collections
- Managed replies to social media Comments and Direct Messages
Social Media
Cannabis-friendly but not a stoner vibe. I sourced hundreds of news and other articles about the industry from 2015-2016.
I also created brand hashtags where the majority of content was from GreenForce.
Character Development
The METRC Monster - illustrating the beastly regulatory agency that oversees legal cannabis operations.
We crated the monster in an effort to relate to the cannabis facility employees, who use the METRC tracking system daily for a number of legal tracking tasks.
