Designing a
Positive Impact
I’m Kevin Kimmell; designer, brand strategist, and cannabis educator, bridging science, story, and lived experience.
I work at the intersection of cannabis, design, culture and science which allows me to translate complex insights into meaningful strategy.
Through
The Green Path, I help businesses and teams turn science and lived experience into smarter products, clearer messaging, and authentic brand stories that actually connect with people.
B2B Marketing Strategist and Cannabinoid Educator at Arvida Labs
Driving growth at Arvida through branding, marketing content and strategic B2B connections. Driving leads for white label product development and compliant packaging.
Communicating with brand partners to remain compliant, as well as understand and communicate the value of rare cannabinoids.
Policy & Advocacy with the American Healthy Alternatives Association
Working support to lobby efforts to educate Congress on fair, science-based regulations on hemp-derived and other alternative products.
Scientific Collaboration with Standard Seed Ai
Partnering with top chemists and pharmacists to translate lived cannabis experience into molecular-level insight.
Authoring
The Green Path
A guide for living and creating with intention, inspired by years of cannabis-fueled personal growth.
I consult with brand and business owners to connect cannabis science, prodyuct formulation and brand strategy with stories, lessons and insights from the culture. I utilize my lived experience using cannabis for fitness, mindset and extreme sports to help both people and companies grow with balance and purpose.
My passion is helping people make a positive impact. Design is my tool.
For the past 10 years, I've partnered with entrepreneurs and small businesses to provide branding and marketing solutions.
