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Cannabis branding and packaging have come a long way since legalization.

Call it Entrepreneurial Self-Discovery. The journey that comes with entrepreneurship will transform your life.

Good Design is celebrated as an essential element of a successful business. But what exactly is good design? Let's let the ideas from Dieter Rams enlighten us, shall we?

Conscious businesses are making the revolution happen.

A crucial part to keeping this project on the rails is outlining your end goals to keep you motivated, creating a table of contents with an outline as well as setting up your editorial calendar. It's a few simple yet effective and efficient way to be disciplined about writing something meaningful. First, we’ll discuss what a goal for this type of project looks like. Goals work best when set high and with specificity. Defining your overall goal with a blog to book project goes hand-in-hand with the last stage of defining subject matter and target audience. Think about your real goal with this project because it will end up taking a good chunk of time to complete, so defining an ideal outcome is only logical. One person’s goal might be, “Complete the book project within 3 months and use it to make 4-5 new business connections via the content and promotion” Another person’s goal might be a little more lofty, “Complete the book within 1 year, self-publish and promote to larger publishers, sell at least 15K copies digitally and 10K copies in print within the next 4 years.” Take this goal as far as you want to take it. There’s not really a limit and from what I know about the law of attraction, writing some crazy goals helps you get somewhere! Imagine what you could do with the book and take it there. If it flops, you’ve just had a great practice round to start on the next one. Just keep criticism at the forefront of your adjustments and keep moving in the direction you want to take this thing. You’ll get there if you put in the work! On that note - I highly suggest reading or listening to the book The War of Art by Stephen Pressfield teaches some incredible thinking about resistance when it comes to writing and producing artwork. This is one audiobook that I listen to regularly. The tone of voice of the book, along with Mr. Pressfield’s actual voice narrating the audiobook provides some thoughtful ass kicking for your brain, and your ego.

Turning a blog into a book is a top-down approach to developing a massive footprint online. In this article, I discuss the first stage of that process; determining subject matter and target audience. No joking about Yeti's, I promise...thats a serious matter...