The Green Path

The Green Path is about moving cannabis forward responsibly; balancing innovation with compliance, social responsibility, and real education. It’s a platform I’m building to share insights on how cannabis can be developed, marketed, and experienced in ways that respect every angle - consumers, patients, the culture, the industry’s future and the plant's past.

I bring together years in branding, product development, and cannabinoid research,

to connect science with design, compliance with creativity, and culture with strategy.

Alongside my work in the lab and on the marketing side, I bring personal perspective. I’ve lived cannabis as medicine, as a career, and as a culture. That mix of real-world experience and professional insight shapes how I help businesses craft products and stories that resonate.

Services:

Compliant Brand Development & Marketing

Visuals and messaging that is legally compliant, correctly uses cannabinoid science and integrates with the culture.

For Brands & Product Creators:

• Rare cannabinoid strategy & positioning
• Formulation consultation grounded in compliance & effect
• Marketing that blends scientific integrity with brand personality
• Ongoing advisory for product teams & founders

For Medical & Wellness Professionals:

• Real-use insights to bridge the gap between patients and pharmacology
• Contextual education on rare cannabinoids like THC, CBD, CBG, THCa, THCp, THCv, and more
• Collaborative support for integrative cannabis-based care models
  

Training & Team Education Programs

Private Sessions Available for:

• Dispensary staff needing cannabinoid literacy & customer education skills
• Brand teams looking to level up their understanding of cannabis and product effects
• Operators and teams of ancillary businesses looking to work with cannabis companies
• Health & wellness professionals integrating cannabis into care